Da Silveira, C., Lages, C. &Simoes, C. (2008). Reconceptualizing brand identity in a dynamic environment, Journal of Business Research, doi:10.1016/ j.jbusres.2011.07.020
Day,G.S.;(1990);”Market driven strategy:Processess for creating value”;the Free Press ,A division of Macmillan,Inc.;NewYork.
Davis, S. (2007). Becoming a knowledge-base business, International Journal of TechnologyManagement, 14, 60-73.
Davis, A.,&Cline, W, T .(2005). A Consumer Behavior approach to modeling monopolistic competition, Journal of Economic Psychology, 26 (28 June 2005) pp.797-826.
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity?.Journal of Product &Brand Management, ۱۴(۳), ۱۸۷-۱۹۶٫
Delgado,B., Elena,d .,& Jose,L. (2005).Does brand trustmatter to brand equity?. Journal of Product & Brand Management.14(March). 187–۱۹۶
‏Fiedler F.E.,(1967).”A theory of leadership effectiveness”MC Grawhill.
Folk,MarkC(2006).”Sales Presentation Skills and Salesperson job performance.” Journal of Business & Industrial Marketing,21(5)pp311-319.
George,J.M.(1996).Trait and state affect in k. Murphy(Ed), individual differesnces and behavior in organization,p.162.
Gil,R.BravoE.Fraj Andres and E.Martinez Salinas.(2007),”Family as a source of consumer-based brand equity”,Journal of Product & Brand Management,Vol.16,No.3,PP.188-199.
Gordon A. L., (2002). Managing brand equity, The Journal of BrandManagement, l4(3), pp. 10-2.
Grant, R. M. (2006). Toward a Knowledge‐Based Theory of the firm.Strategic Management journal, ۱۷(S2), 109-122.‏
Griddings, S. R. (2005). Marketing for incubator managers and guidelines to assist their clients in their marketing, workshop on science and technology parks: market and planning, Isfahan.
Haughton.D,Oulabi.S.(1997),”Direct marketing modeling with CART and CHAT”, Journal of Direct Marketing,11,42-52.
Hossain, N. (1998). Constraints to SME Development in Bangladesh.Institutional Reform and the Informal Sector, University of Maryland, College Park.
Hsu, H. Y., & Tsou, H. T. (2011). Understanding customer experiences in online blog environments. International Journal of Information Management, ۳۱(۶), ۵۱۰-۵۲۳٫
Huang, R., & Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, ۶۵(۱), ۹۲-۹۹٫
Hunger,j.d.;Wheelen,T.L.;(2001);”Essentials of strategic management”;Upper Saddle River N.J.;Prentice-Hall;2th ed.
Isabel Buil, Leslie de Chernatony, Eva Martínez(2011), Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research, In Press, Corrected Proof — Note to users.
Jackson Susan E & Schuler Randall S,(1995),”Understanding Human Resource Management in the Context of Organization and their Environments”,Annual Review Psycology.
Jalili, N., Mousakhani, M., & Behboudi, M. (2011). Nationalized model for commercialization, field study in Iran.Interdisciplinary Journal of Research in Business, ۱(۴), ۱۱۸-۱۲۹٫‏
Juan Beristain, J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, ۱۸(۶), ۵۶۲-۵۷۴٫
Kang, S. W. (2012). An Identification of Unsuccessful, Failure Factors of Technology Innovation and Development in SMEs: A Case Study of Components and Material Industry. International Journal of Business and Management, ۷(۱۹), p16.‏
Keller, K. L. (2006). Understanding brands, branding and brand equity. Interactive Marketing, ۵(۱), ۷-۲۰٫
Kim, J. H., & Hyun, Y. J. (2010). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector.Industrial Marketing Management, ۴۰(۳), ۴۲۴-۴۳۸٫‏
Kimura, O. (2010). Public R&D and commercialization of energy-efficient technology: A case study of Japanese projects. Energy Policy, ۳۸(۱۱), ۷۳۵۸-۷۳۶۹٫‏
Kotler, P., Hamlin, M. A., Rein, I., & Haider, D. H. (2003). Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations.John Wiley & Sons.
Link, A. N., & Scott, J. T. (2003). US science parks: the diffusion of an innovation and its effects on the academic missions of universities. International Journal of Industrial Organization, ۲۱(۹), ۱۳۲۳-۱۳۵۶٫
Lock Edwin A.,(1991).”The Essence of leadership” Lexington books.
Lo, C. C., Wang, C. H., Chien, P. Y., & Hung, C. W. (2012). An empirical study of commercialization performance on nanoproducts.Technovation, ۳۲(۳), ۱۶۸-۱۷۸٫‏
Maio Mackay, M.( 2001). Evaluation of brand equity measures: further empirical results.The Journal of Product and Brand Management. 10(1).38–۵۱٫
McDonald, M. ,(2004), Marketing Plans: How to Prepare Them, How to Use Them, Butterworth-Heinemann, Oxford
Mudambi, S. M., Oliva, T. A., & Thomas, E. F. (2009). Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures. Industrial Marketing Management, ۳۸(۲), ۱۸۱-۱۹۰٫‏
Mu.J,Peng.G,& Tan.Y,(2007).New product development in hinese enterprise key successes factors managerial prospective,International Journal of Emerging Marketing ,vol.2,pp.123-143.
Nguyen, T. D., Barrett, N. J., & Miller, K. E. (2011). Brand loyalty in emerging markets.Marketing Intelligence & Planning, ۲۹(۳), ۲۲۲-۲۳۲٫‏
Nonaka, I., Toyama, R., & Nagata, A. (2000). A firm as a knowledge-creating entity: a new perspective on the theory of the firm. Industrial and Corporate Change, ۹(۱), ۱-۲۰٫
Pagell M.,Krause D.R.(2004)”Re-exploring the relationship between flexibility and the external environment”;Journal of Operations Management;V(21);PP.629-649.
Park, S. C. (2001). Globalisation and local innovation system: The implementation of government policies to the formation of science parks in Japan. AI & Society, ۱۵(۳), ۲۶۳-۲۷۹٫
Passikoff, R., (2006). Brand Equity Valuation, The Journal of Productand Brand Management, 12, pp. 29-30.
Pettijohn,Chrles E,pettijohn,Lindas., A:S.Taylor(2007).”Does Salesman Perception of the importance of sales skills improve sales performance,customer orientation,jobs satisfaction, and organization commitment, and reducetwnover?” Journal of personal selling &sales management,.1pp.75-88.
Rundle.The.&.Benett.(2001),”A Brand for All seasons”,Journal of product and brand management ,Vol 10-No 1-2001.
Schafer,J.B,Konstan.J.A,Riedl.J,(2004),”E-commerce recommendation application”,JOURNAL OF Data Mining and Knowledge Discovery.115-152
Simon,Carol J. and SULLIVAN,Mary W.(1993),”The Measurement and Determinants of Brand Equity :a Financial Approach”,journal of Marketing Science,10,28-52.
Sinha, A., Ashil, N. J .,& Gazley, A. J.(2008). Measuring customer based br and equity using hierarchical bayes methodology. Australasian Marketing Journal. 16, (1) .PP.319.
Sinha,
A., Gazley, A., & Ashill, N. J. (2008). Measuring customer based brand equity using hierarchical Bayes methodology. Australasian Marketing Journal (AMJ), 16(1), 3-19.
‏Stogdill,R.M.(1948).personal factors associated with leader ship:A survey of the literature. Journal of psychology,35-71.
.Sveiby, K. E. (2001). A knowledge-based theory of the firm to guide in strategy formulation.Journal of Intellectual Capital, ۲(۴), ۳۴۴-۳۵۸٫
Thomas,J.B.;Clark,S.M.;Gioia,D.A.(1993)”Strategic Sensemaking and Organizational Performance:Linkage Among Scaning, Interpretation,Action and Outcomes”;Academy of Management Journal;April;pp.239-270.
‏Terry,George R.(1977).principles of management,7^th ed. Homewood,III:Richard D.Irwin.
Valkokari, K., & Helander, N. (2007). Knowledge management in different types of strategic SME networks.Management Research News, ۳۰(۸), ۵۹۷-۶۰۸٫‏